The 100% post-consumer waste 160lb paper stock made by Smart Genesis was the cause of delay in getting the new Eleh LP jackets printed. The paper was out of stock from the manufacturer and production of it was continually delayed. This is the same stock we used for the Square Wave LP jackets and because consistency is key with these releases, compromises were not made. Finally produced and delivered to the printer, here it is in action, being letterpressed at Studio on Fire. There is only one place in Minneapolis that has a large enough press to print something this big. They also keep a blog called Beast Pieces that is vigorously updated and rich with information. Continually churning out impressive print work and divulging the delicate intricacies of the process on their blog, Studio on Fire is something to be cherished.
